What is the ultimate goal/impact you'd like to make with this project?
Who is your target audience? What information does your audience already know about your brand? What do you want your audience to walk away feeling?
Is there an established budget range? Would you like help determining a budget for this project?
What do you want this project to feel like? Do you have any video examples/links that you'd like to emulate?
Where will this project be used? Captive Audience? Social Media? Fundraising?
Who will be responsible for managing the project and issuing approvals?
Add whatever other information you feel is helpful to understand the project.